Case reviews pc: Best PC Cases of 2022 — Gaming and High-Performance

PC Case Reviews and Lab Tests

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Best Overall PC Cases
Best Mini-ITX PC Cases
Best PC Tower Cases

  • Best PC Tower Cases We’ve Reviewed
    By John Burek

  • Today’s Top PC Cases
    By Michael Justin Allen Sexton

  • Buying a PC Case: 20 Terms You Need to Know
    By John Burek

  • How to Choose a Mini-ITX Case
    By Michael Justin Allen Sexton

  • How to Choose the Best PC Power Supply
    By Thomas Soderstrom

  • PC Cooling 101: How to Buy the Right Air or Water Cooler for Your Desktop CPU
    By Thomas Soderstrom

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Latest PC Case Reviews

Thermaltake H700 TG Review

Fractal Design Pop XL Silent Review

4.0

Editors’ Choice

In Win Airforce Review

Cooler Master HAF 700 Review

ADATA XPG Valor Air Review

4. 0

Editors’ Choice

MSI MPG Gungnir 120R Review

Fractal Design Pop Air RGB Review

NZXT H7 Flow Review

4.0

Editors’ Choice

ViprTech Sidewindr Mini Review

In Win N515 Review

Latest PC Case News

A Disaster Waiting to Happen? MetalFish Combines a PC Case With an Aquarium
By Matthew Humphries

Teenage Engineering Launches a Flat Pack Mini-ITX Case
By Matthew Humphries

This PC Desktop Case Has an LED Panel You Can Play Games On
By Michael Kan

Latest PC Case Stories

Thermaltake’s well-constructed H700 TG is a spiffy-looking, so-so-performing midtower case that’s best for PC builders who prioritize aesthetics.

$103.99

at Amazon

(Opens in a new window)

11/30/2022
By
Thomas Soderstrom

4.0

Editors’ Choice

Fractal Design’s Pop XL Silent PC case offers a valuable feature set, generous component space, and hushed-up, air-cooled operation for right around $100.

$99.99

at Newegg

(Opens in a new window)

10/08/2022
By
Thomas Soderstrom

In Win’s quirky, colorful Airforce is a useful EATX PC case for those who need massive internal space for air-cooling their desktop parts—and love putting things together, kit-style.

$220.54

at Amazon

(Opens in a new window)

10/01/2022
By
Thomas Soderstrom

A gigantic mega-case for the most extreme builds, Cooler Master’s HAF 700 beats its closest rival in sheer quantity of fan and radiator support, while also being less expensive. That said, it’s big enough to be a non-starter for all but the most motivated and cooling-stocked.

$361.96

at Amazon

(Opens in a new window)

9/24/2022
By
Thomas Soderstrom

It’s a cool water feature, not water-cooled.

8/03/2022
By
Matthew Humphries

4.0

Editors’ Choice

ADATA’s XPG Valor Air ATX PC case does a fine job of packing full-size components into a midsize box at a small, small price.

$59.99

at B&H Photo Video

(Opens in a new window)

7/27/2022
By
Thomas Soderstrom

Looking for an attractive ATX case with ample airflow and RGB bling that makes building easy? MSI’s MPG Gungnir 120R should be at the top of your list.

$119.99

at Newegg

(Opens in a new window)

7/26/2022
By
Michael Justin Allen Sexton

Available with some nifty hints of color, Fractal Design’s Pop Air RGB is suitable for seekers of a big PC case with a pair of hidden, old-school 5.25-inch bays, be it for a multi-drive backplane, a classic bay-panel device. or a DVD burner.

$89.99

at Newegg

(Opens in a new window)

6/29/2022
By
Thomas Soderstrom

4.0

Editors’ Choice

Delivering excellent performance at a reasonable price, NZXT’s H7 Flow ATX case does such a fine job at the basics that it outshines advanced features offered by its competitors.

$164.10

at Amazon

(Opens in a new window)

6/28/2022
By
Thomas Soderstrom

If the ViprTech Sidewindr Mini’s unusual design wins your heart, none of this Mini-ITX open-frame case’s clear cons will deter your brain.

$109.95

at Walmart

(Opens in a new window)

6/28/2022
By
Thomas Soderstrom

In Win’s N515 is a flashy, quirky midtower with a funky front panel. It’s designed for power-system builders who need lots of cooling, but only a few non-M.2 drives.

$208.00

at InWin

(Opens in a new window)

6/28/2022
By
Thomas Soderstrom

Lian Li’s O11 Dynamic Evolution case is a solid choice for show-system builders and storage pack rats, with admirable flexibility in terms of front-port and cooling-hardware placement.

$243.78

at Amazon

(Opens in a new window)

6/28/2022
By
Thomas Soderstrom

RGB-packed bling box? Aquarium-style glassy chassis? The right PC case makes or breaks your PC build. Here’s what to look for in a new tower chassis, plus reviews of our highest-rated models.

4/21/2022
By
John Burek

The smallest PC cases you can buy are also today’s most diverse and complex. Here’s how to shop for a compact PC chassis, along with the best ones we’ve built in at PC Labs.

4/20/2022
By
Michael Justin Allen Sexton
 &
John Burek

Corsair’s iCUE 5000T RGB includes enough advanced cooling, connectivity, and stylistic features that many high-end builders will be willing to overlook its inclusion of one flimsy side panel.

$399.99

at Amazon

(Opens in a new window)

4/12/2022
By
Thomas Soderstrom

4.5

Editors’ Choice

Fractal Design’s Torrent Nano compresses everything we loved about the company’s ATX Torrent case into a Mini-ITX form factor. It’s not the most compact in its class, but it’s an exceptional small-PC enclosure.

$119.99

at Newegg

(Opens in a new window)

3/30/2022

By
Michael Justin Allen Sexton

Looking to build a near-silent desktop? SilverStone’s ultra-quiet Seta Q1 chassis hushed our hardware while maintaining moderate temperatures.

$189.77

at Amazon

(Opens in a new window)

3/30/2022
By
Thomas Soderstrom

Superior cooling will put the Cooler Master HAF 500 case atop many buyers’ shopping lists, but its good looks and great ventilation come at a cost: lack of filters and lightweight build quality.

$216.29

at Amazon

(Opens in a new window)

3/30/2022
By
Thomas Soderstrom

Hyte’s Y60 chassis was built for standout looks with its angled front corner, but the build experience is tricky and airflow is more restricted than we’d like.

$199.99

at Hyte

(Opens in a new window)

3/30/2022
By
Michael Justin Allen Sexton

Its thermal and noise performance are nothing remarkable, but the Alta G1M PC case revisits a classic SilverStone design to tuck a MicroATX build into a very tight footprint.

$157.73

at Amazon

(Opens in a new window)

3/26/2022
By
Thomas Soderstrom

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The Most Impressive PC Cases Money Can Buy « TOP NEW Review






We check out some extreme chassis for sale

PC cases have evolved drastically over the last 20 years or so, from the rather bland beige, toilet-coloured offerings of the past to the more elaborate and visually astounding things we see today. For many, a case tells you as much about the owner as the hardware inside. A futuristic-looking chassis speaks of someone who likes to have the latest technology, for example. A case with multiple fans, vents and LEDs attached, meanwhile, suggests an extreme overclocker looking to impress others with their skills.

We’re not trying to delve into the psychology of a PC owner, we’re not that qualified, but it’s apparent that PC cases are as important in a build these days as the technology inside.With that in mind, we thought we’d take a look at a collection of the most visually impressive, stunning and outright weird cases that are currently available to buy. After all, it may inspire you to go forth and build one yourself, dremel in hand, or it might make you think twice about your next custom PC build.

The Corsair Vengeance C70 is a case that would suit someone with as military background or those whose choice of gaming fun is, say, continual Call of Duty battles online. It’s an olive green mid-tower case that’s designed to look like an ammo box, complete with hinged handles, clasp-covered side panels, rugged and riveted looks and a reset button that’s under a flip plastic lid that resembles the launch button in a missile silo.It’s quite an extraordinary case and one with plenty of cooling options and room for some of the biggest cards and motherboards available.How much does it cost, you ask. Well, surprisingly it’s not that much. For a mere £ on average, you can be the owner of this chassis. Be aware, though, you might get a few unwanted glances from the police if you were to carry this through the streets to a LAN gaming session.

Cooler Master has gone all out with this elaborate, expandable, stacking system PC case. In fact it’s quite ground breaking.

The HAF (High Air Flow) case design isn’t something new, but this stacker element has gone through a few design changes and as a result has been available for a good year or so now.

Update — 2022. 10.15

  • TNR earns Amazon affiliate commissions from qualifying purchases. You can support the site directly via Paypal donations ☕. Thank you!

The Stacker is basically a mid-tower case with two extra ITX-sized cases that can be clipped on (or rather stacked, as the title suggests) to either the top or bottom of the main tower.The main mid-tower section has many great benefits, such as ample room for liquid cooling solutions, a large motherboard and expansion cards, as well as countless other features. The further two attachment cases can be used to house more custom cooling solutions, as well as space and the mounting bays for up to nine 3.5” hard drives and an extra PSU in each.

There’s plenty of mesh front air vents throughout each of the individual units, as well as dust filters and rubberised mounts for silent running and rubberised pass-throughs for cable management within and between each of the different cases.

You have several options available to you for stacking the cases. You can opt for the main tower with the pair of smaller ITX-cases on either end, like we mentioned a moment ago. Or, you could instead find more use for several of the ITX cases stacked on top of one another – perhaps as a hard drive cluster with combined liquid cooling throughout? We imagine there are other scenarios where multiple components can be stacked to work together, to form one all-powerful PC.

It’s an impressive combination of units, with the smaller ITX-like cases costing in the region and the bigger mid-tower case.

Lian Li has quite a catalogue of ‘different’ looking PC cases and chassis, one of which is the PC-TU100.

On the face of it, the PC-Tu100 looks more like one of those cases pop stars carry their make-up kits around in. However, the 120mm front fan, behind the aluminium mesh, is capable of keeping the contents of this mini-tower case cool enough for the user.Not only is it quite stylish looking, but it’s also portable with a large carry handle that folds up when not in use. The interior of the case too is functional and contains many clips and other stability extras to help make sure nothing is too disturbed if you do decide to carry your PC around with you.There’s not a huge amount of room inside; you’ll easily fit a mini-ITX motherboard and a low-profile graphics card within its diminutive interior proportions, though, and maybe a couple of 2.5” SSDs. Amazingly, it’s quite expensive for such a minimalist approach, regardless of the style and amount of brushed aluminium used throughout. The case can be had for around £85, with its younger sibling, the PC-TU200B costing nearly twice that amount for more or less the same style and setup.

We recently had the pleasure of testing a gaming system that was housed inside an NZXT Phantom 410 case. It was brilliant white in this instance and from Computer orBIT inside the Orbit Indominus.

This multifaceted mid-tower case looks pretty spectacular. The angled surface is neatly blended and the sudden triangular rise at the top of the case, which leads to a similarly angled windows, gives the impression that the Phantom would most likely be completely invisible to conventional radar systems. Again there’s plenty of room inside and support for multiple cooling solutions, be they liquid or air based. The Phantom 410 we had to test featured a row of many-coloured LEDs, with a remote, which when activated lit up the inside of the case with an amazing effect.If you want something to turn heads (if you’re a system builder, for example), then the NZXT Phantom is one to check out. You can pick one up for as little as £70 depending on where you shop.

We’re beginning to stray into the world of the extreme with the Thermaltake Level 10 GT case. It was launched a couple of years ago, but it’s still one of the most visually astounding chassis to appear on the market before designs start to become a little esoteric.This is a monster full-tower case that comes in a box that Haf?ór Júlíus ‘Thor’ Björnsson would probably struggle to lift. Once out of its box, though, the striking aesthetics of the front five protruding hot-swap drive bays, the grill black plastic optical bays and top front placed LED and fan control buttons are enough to make the extreme system builder’s mouth water. There’s more mesh at the top-rear of the case, with a large single carry handle running down the complete length of one side. And a dominating features is a large protruding area that has a sliding mesh filter in place, behind which is a large 200mm LED fan that can either blow air directly onto the PCIe components or pull hot air out.Moreover, there are other smaller extras, like a gaming headset hanger, rubberised cable pass-throughs, cable tidies, external PCIe screw mounts and countless other cool features.Needless to say, the Thermaltake Level 10 GT looks pretty amazing, but for £180 on average it may be a little extreme for most users.

Since we’ve already started to move into the extraordinary PC case design world, it’s fair to say that one of the most highly regarded of these extreme cases is the In Win H-Tower.On the face of it, the H-Tower already looks pretty amazing. The brushed steel effect case, which appears to be constructed in connected sections with an eerie glow of internal LEDs emitting from the joints, is like something from a sci-fi movie. However, at a touch of a button the In Win H-Tower goes well and truly beyond anything we’ve previously thought possible for a PC case: it transforms.The case will fold away from a central point, pushing the lower panels out, the rear panel extending beyond, and the motherboard panel is raised from a vertical to a horizontal plane. Each of the panels are mounted on motorised arms that pull together or separate the parts, allowing the user to get to the interior of the case easily. The only thing it doesn’t do is walk off and start a barrage of Michael Bay explosions.There’s plenty of room inside for large cards and other bigger hardware, as well as different kinds of cooling solutions – although you may need to be careful when fitting everything, as it could get damaged during the transformation. Incidentally, the transformation and LED colour effects can be controlled via a handy app, so all you need to do is tap away at your phone or tablet, and the case will respond accordingly.It’s a concept taken to the extreme, but in some ways it’s really quite handy – although to be fair, we’ll probably spend more time making it transform than actually doing any work with the hardware inside. The In Win H-Tower will be available by the end of the month (according to Guru3D) and will likely cost in the region of £350.

Compared to the above H-Tower, the open case AeroCool Strike X Air looks positively normal. But if we were to stand it next to a more traditional case, then obviously its design would stand out.As you can summarise from the title, this is an open frame PC case, allowing you access all the internal components easily and to keep things cooler than when enclosed.Most open frame cases are used by the likes of overclockers, system testers and reviewers who require a quick and easy solution to fitting a new component without having to take a case apart whenever needed. In theory they work well, but it have a few problems with dust and the fact that open frame chassis are usually pretty ugly.The AeroCool Strike X Air, though, isn’t ugly. In fact, it looks quite amazing. There’s the usual front port selection of mixed USB types, headphone ports, power and reset, but the dominant feature at the front is a large, hinged mesh lid behind which a 200mm fan resides. The mesh lid can flip up and allow you access to the horizontally mounted motherboard area. You can extend a jack and hold the mesh section so it’s directly above the motherboard rather than angled down toward it.The right-hand of the Stike X Air is where you’ll mount the drives, and this section can be completely removed and slides out of the frame to allow easier fitting. The cables are run from the drive section down to the PSU area that again is meshed at the base and has various holes and rubberised pass-throughs to the motherboard section for better cable management.Obviously drinks aren’t allowed within half a mile of the case, and neither is the cat. Dust is a pain, and if left without regular cleaning or stuffed under a desk on a carpet, then you’ll get even more of a potential clogging issue than with a standard case.It’s designed to be bench or desk mounted, for testing purposes mainly. But as a showcase chassis, displaying the designed interior and components, it looks amazing. The AeroCool Strike X Air is available now and costs in the region of £75 depending on where you shop.

We’re back with Lian Li again, but this time with something a little different to its previous chassis.The DK-Q1 is actually an all-in-one case and desk. It’s one the company’s smaller models, but the design is quite intriguing in that all the PC internals are housed within a pull-out drawer.It’s really quite simple. The drawer itself is pulled out, revealing a horizontal motherboard area complete with the necessary PCI expansion ports, fans, vents and cable management system. You populate the drawer with your PC hardware and hook up the usual front power, LEDs and so on to an area toward the right of the front of the drawer. Here you’ll find power, reset, HDD LEDs and numerous USB ports, there’s even a key to lock the drawer in place so you don’t accidentally pull it out if you were to stand up and walk away from the desk. There’s even another slide-out tray for the keyboard and mouse under the drawer. The top of the desk is made from a sheet of tempered glass, allowing you to place a monitor weighing up to 80kg on its surface. The glass pane can be removed for cleaning or to gain access to the inside without having to pull the drawer out.It’s an interesting idea, having your PC built directly into your desk. There’s plenty of room inside the drawer for more elaborate cooling options, as well as multiple drive bays and even full-sized expansion and graphics cards. The vents at the rear appear to do a reasonably good job; there are a couple of 120mm fans at the rear, with a further three 120mm fans to one side where the drives and PSU will sit.Although it’s a decent enough idea, the cost might make you reconsider. For around £800 you could the be proud owner of a glass topped computer desk chassis. However, after spending that amount you might not have enough to actually fill it.As you would expect, these are just a handful of examples we’ve come across. There are hundreds of more extreme, strange and ultimately weird PC cases available for those who require such things. One thing we haven’t looked at are case mods, since they generally tend to be one-offs rather than being built for sale and mass produced. A case mod can turn an ordinary PC case into something remarkable and totally out of this world. If you’re not familiar with some of the fine examples we’ve had in Micro Mart in the past, then we recommend you do a quick search for some of the more outlandish examples.Although these cases may look a little extreme, they do offer a better than average level of cooling, silent running and space for expansion. So rather than opting for a regular case come your next upgrade, how about splashing out a little more and going for a PC case that’s a bit beyond the norm.

TNR earns Amazon affiliate commissions from qualifying purchases. You can support the site directly via Paypal donations ☕. Thank you!











Bình Phan Đức

Hello, I’m the founder of this blog and a part time blogger. Find more information about me at here. You can also connect with me via Facebook, Twitter and Youtube.




real case. Read on Cossa.ru

The computer games industry has long turned into a huge media market with its own rules and laws. Huge mastodons of the interactive entertainment industry rule the show in this market, and high-profile new items are released almost every month.

Therefore, if the game is niche enough and is not a high-profile AAA class project (high-budget games), it is very important to quickly convey to potential players the idea that the game is worth buying.
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The age of new games tends to be short-lived, and aside from true classics like Battlefield or Starcraft games, all others can expect good sales figures only at the start, in the first two weeks. And then new names will replace them from the first place in the sales charts. The computer game market in the world is huge, and at the end of 2016 it was spinning more than 91 billion dollars.

The market for PC games in Russia, of course, is much more modest: at the end of last year, its volume came close to only $2 billion. According to the results of 2015, the monthly audience of Russian gamers amounted to more than 43 million people, which even then would have made it possible to carry out large advertising campaigns without the threat of an auction warming up (research by Mail.ru Group — Profile of a Russian Gamer). At the same time, we have a big bias towards multiplayer online games — they account for more than 40% of game sales in the country.
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Epic Games Fortnite Case: Client Challenge

To promote our client’s game, Epic Games, we needed an audience that actively plays. At the request of the client, it was necessary to tell about the game Fortnite in a short time, in a high quality and relatively cheaply, while using effective media channels. First of all, the campaign had to be launched quickly, reaching as many users as possible. Why such a hurry? We knew Destiny 2 was coming out in just 10 days and our client didn’t want to compete with it. In order for the Fortnite advertising campaign to be effective, it was necessary to optimize it almost on the fly, drawing conclusions and making changes quickly.
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Another task that Epic Games set before us was to attract users to the client’s website, where the audience could order the game and pay for it. In an era when the Steam service is practically a monopolist in the sale of a game distribution kit online, this task seemed not an easy one. Its implementation required not only a suitable platform capable of generating the necessary traffic, but also a suitable advertising management system, more on that below.

Channel selection: YouTube

Video ads via YouTube were unanimously chosen for a large-scale but short advertising campaign. Why YouTube? First, gaming content is one of the most popular categories on YouTube. There are more than 20 million educational videos for gamers uploaded there, and if you search for the keyword LOL, you will find not funny videos related to the phrase with laugh out loud, but videos from League of Legends competitions (based on research from the Newzoo analytics campaign).
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Secondly, YouTube is a great tool for user engagement. For example, the time spent watching videos tagged as esports by YouTube increased by 90% in 2016 compared to the previous year.

Thirdly, according to Nielsen research, video ads on YouTube are watched 1.8 times more attentively than on social networks. Although advertising content for social networks is produced in huge quantities. The Nielsen data also confirms that users who both listen and watch ads on YouTube have higher ad recall than those who do one or the other. This is especially true for videos that users watch for more than three seconds.
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To manage the advertising campaign, we decided to use the Doubleclick Bid Manager system, which not only allowed us to use a huge number of segment and interest settings, but also gave the necessary flexibility to manage campaigns. We were bribed by the possibility of comprehensive control of advertising campaigns.

Starting

A budget of 1 million rubles was allocated for a five-day advertising campaign. The client provided four videos, each with different content, visuals, and endings. At the end of each video, there was a general idea: calls for users to pre-order and buy the game.
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The client expected to receive 3 million impressions and 600,000 views, as well as a VTR of at least 20%. We discussed that we were expecting 30% watch to the end of the video. At the same time, the client set certain restrictions in terms of socio-demographic targeting: an exclusively male audience aged 18 to 24 was of interest.

During the campaign on YouTube, it was important to get a certain number of both direct and assisted conversions. At the same time, the client understood that YouTube in this case acts as a media support at the very top of the sales funnel, and for the purposes of direct conversions for game orders, it is not very suitable.
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Fortnite game interface

Campaigning

So, in order to achieve the declared indicators, taking into account all the inputs, you need to create sufficiently segmented campaigns and test all available targeting and settings in a short time. This would allow finding the maximum target and conversion audience.

Before the launch, we marked all our videos with utm tags for each individual campaign (taking into account the settings of the RK: by video categories, by interests, by keywords, by blogger channels). This further allowed us to evaluate the quality of traffic for each video within Google Analytics, track the number of direct and assisted conversions, and also see which campaigns are most often involved in the successful chain of these conversions.
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As part of our Fortnite promotion, we’ve split YouTube activity into three separate campaigns.

1 campaign type. Campaigns targeting «Console». It contained ads on videos that were tagged by YouTube as being related to consoles in general, as well as to the Xbox and PlayStation on which our client’s game was released.

Campaign type 2. Campaigns targeting «Console» and «Games» interests. Here, videos were shown to users depending on their interests, collected by the Doubleclick system.
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3rd campaign type. Separately, we launched a campaign targeting a list of hundreds of the largest specialized channels.

Our main expectations were related to campaigns (based on the interests of «Console» and «Games»), as well as a type 3 campaign (based on the list of popular channels). From them, we expected clearance rates and CTR to be higher than the average for the entire placement. After launching campaigns of type 2 (the interests of «Console» and «Games»), we encountered a feature of Doubleclick: at first, there is an uneven budget roll-out. So most of the daily budget could be unscrewed in the very first hours of the day.
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Since this situation could not be resolved at the settings level, we connected time targeting for the period from 19:00 to 24:00 in the evening, when our main audience is online. This allowed us to stabilize the daily spending of the budget and slightly improve the performance of all campaigns in terms of VTR / CTR. At the beginning of the second day, the client reported the need to refocus on orders as the main metric of the advertising campaign. Thus, instead of reach and a high percentage of completions, it became important for us to get the maximum number of conversion clicks.
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Taking into account the new inputs, we have changed plans for optimizing the client’s campaigns. First of all, the channel campaign (type 3 campaign) was disabled, because, despite high reach rates, it gave a low percentage of VTR (less than 26%) and extremely low CTR. Based on data from Doubleclick reporting on the performance of the selected segment settings and information from the Google Analytics client, we began to disable underperforming user segments.

As a result, the Games interest campaign, which previously generated 75% of traffic, was cut by a factor of three, despite the fact that in terms of completion rates (34%) it was the leader. We also reduced the average bid for it by 15% from the recommended 0. 75 ₽ and turned off some interest segments related to game genres to improve its performance.
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Campaigns targeting the «Console» category and «Console» interests showed extremely high results in terms of CR/CTR. Despite modest clearance rates of 27% and 19% respectively, their traffic shares have been expanded to 35% and 34%. At the same time, these clearance rates were very small and amounted to 5% for a campaign targeting the «Console» category and 15% for a campaign targeting the interests of «Console».

Then we increased the average bid for these campaigns to stimulate traffic in these particular segments. As a result, we began to record an improvement in all key indicators, taking into account the new inputs.
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Results

As a result of this short campaign, we showed results better than those that were originally planned. We received 46% more video impressions — 4.4 million instead of 3 million. We received almost twice as many impressions — 1. 1 million views instead of 0.6 million.

Advertising campaign results

After refocusing on conversions, we were able to greatly improve our conversion rates, bringing a total of more than 750 direct and assisted conversions to game orders in 5 days. The placement conversion rate has been approaching 7.5% over the past few days, and we were able to get very good turnover figures.
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Georgy Dobrodeev

Head of marketing Epic Games, Eastern Europe region

“With the iConText agency team, we launched support for the release of the Fortnite game on YouTube. Colleagues promptly planned and prepared the launch of a performance campaign. With the help of the video format and competent optimization, we quickly reached conversion rates, which is good news. We got very good coverage and additional image story. I would definitely recommend the guys.»
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Recommendations

Based on the results of this placement, we have compiled a small list of recommendations for those who will run such large but short-term campaigns on YouTube. Some of these recommendations are quite obvious, but the strict implementation of such seemingly simple tips is the basis of any quality campaign.

  1. Goal setting strongly influences the strategies an agency plans to implement. At the same time, working with Doubleclick gives the necessary flexibility in terms of changing them. nine0109

  2. Testing different creatives is a good idea. You never know which video will end up being more watchable.
  3. The deepest markup of links will allow you to get more data and draw more accurate conclusions in the future.
  4. Disabling two-thirds of the segment settings is almost the norm. It is better to remove all settings that give indicators at least slightly below average.
  5. Performance reports by segments and settings are essential, as they allow you to get a complete picture of what is happening in the campaign. nine0109

  6. Fast campaign optimization is more than possible: with high traffic volumes, optimization and its results are visible within one day.
  7. A full detailed report based on Doubleclick uploads is very useful. It will help you quickly understand what exactly is going wrong in an advertising campaign.
  8. Cost per view can be gradually reduced. For relatively wide audiences, it is possible to keep a low rate per view without the threat of a drastic reduction in the turnaround. nine0109

YouTube, as expected, has shown itself to be a highly effective channel, capable of giving very good performance on all major metrics, providing good conversion rates and very pleasant turnover figures. Launching it through Doubleclick, unlike launching it through AdWords, not only made it possible to do it faster and cheaper, but also allowed you to work with a larger volume of segments and settings than inside Google AdWords. This had a positive effect on the results.
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Read also:

  • 7 ideas for situational mobile game retargeting
  • Game design and marketing: love and money

Editorial opinion may not reflect the views of the author. Send us your articles to [email protected]. And our requirements for them are here.

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08/05/2020

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POWERFUL ASSEMBLY FOR SKOLKOVO
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The Skolkovo Innovation Center needed a super computer to work with neural networks.

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08/05/2020

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1147

POWERFUL ASSEMBLY FOR SKOLKOVO

The Skolkovo Innovation Center needed a super computer to work with neural networks.

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06/23/2020

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1103

WORKSTATION FOR PLANETARIARIUM №1

Assembly for the new project Planetarium No. 1, for the tasks: rendering video and designing 3D models.

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20.02.2019

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1119

WARRANTY CASE

After a successful build, the client reported a problem.