Intel replaces Pentium, Celeron brands with just Processor • The Register
Logowatch Pour one out for Pentium and another for Celeron. After more than two decades, Intel has scrapped the brands in favor of a new moniker.
So what does the x86 giant plan to call its entry-level chips? Intel Processor. And no, that’s not a typo. Capital P. Starting next year, an under-enthused salesperson at your nearest big box very well could answer the question “what kind of processor does it have?” with: “It’s got an Intel Processor.”
«Yeah, but which one?»
«An Intel one. An Intel Processor.»
Who are we kidding. No one goes to big box stores anymore.
“Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points,” Josh Newman, VP and interim general manager of Mobile Client Platforms at Intel, said in a canned statement.
«The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs.»
According to the x86 goliath, ditching Pentium and Celeron as a brand and instead using Processor will “sharpen” the corporation’s focus on its flagship Core, Evo, and vPro, er, processors.
“This update streamlines brand offerings across PC segments to enable and enhance Intel customer communication on each product’s value proposition, while simplifying the purchasing experience for customers,” the chipmaker explained.
In other words, if you want an entry-level cheapo chip from Intel, it’s not going to be a Pentium or Celeron anymore, it’s going to be a generic Intel Processor. And if you want some more oomph and features, look for Intel Core, vPro, and so on.
When you think budget hardware, Intel wants you to think: Intel Processor.
Intel’s Processor branding … Yeah, but what’s inside?
To us, it appears the US giant is acknowledging that its Pentium and Celeron brands are, in the minds of customers, stuck in the 1990s when they launched. These days it’s still shipping Pentiums and Celerons, just with more modern CPU cores, but that’s probably lost on people who see the brand and think: what, the chips I played Quake on?
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Back in early ‘90s, Pentium wasn’t the dog of Intel’s lineup like it is now. Launched in 1993 as the successor to Intel’s venerable 486, Pentium enjoyed several generations as the chipmaker’s flagship brand.
It was only after Intel ran into a dead end with its Pentium 4 family that the baton was passed to the Core series in 2006.
Unlike Pentium, Celeron has always been a budget-focused chip aimed at entry-level PCs.
Introduced two years before the turn of the millennium, Celeron processors were initially just cut-down versions of their higher-end Pentium siblings. And that, in large part, remains true of Intel’s Celeron and Pentium chips today.
Intel’s Pentium Gold 8500, launched in Q1 2022, is based on the same Alder Lake platform used by its flagship Core and Evo-series products.
This includes Intel’s big-little core architecture, with the Pentium pairing a single high-performance core, clocked at up to 4.4GHz, with four efficiency cores.
You can expect to see Intel’s new simplified branding hitting the shelves beginning with its 2023 product line. ®
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(Pocket-lint) — Intel is to retire its long-used CPU brands, Pentium and Celeron, and has opted for a new, standard Intel Processor naming structure instead.
Starting in 2023, Intel-powered notebooks will be powered by an Intel Processor, which covers multiple processor technology families.
«Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points,» said the company’s interim general manager of mobile client platforms, Josh Newman.
«The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs.»
An Intel Pentium chip first made it into a consumer PC in 1993 and we’ve seen many generations since. Celeron chips were launched in 1998.
Intel seeks to simplify all of naming structure, with «Intel Processor» joining its flagship brands — Intel Core, Intel Evo and Intel vPro.
The idea behind the change is to make the product purchase experience easier for consumers. However, its mainly just the branding that will change, as the product lines the chip manufacturer aims to servce will largely stay the same.
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This is a great way to get working efficiently for less.
It’s just a shame that, from next year, we’ll no longer see laptops with a «Pentium Inside».
Writing by Rik Henderson.
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More gold! Pentium Gold is a new brand for top-end Pentiums / Habr
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Intel Blog Computer Hardware Processors
According to the latest data, Intel’s processor rebranding campaign covers not only the Intel Xeon line, but also extends to desktop families.
As it became known last week, the lineup of Intel Pentium G will undergo renaming — its older representatives will add the «title» Gold to their name. It is noteworthy that the rebranding affected not only future models, but also those already produced, so if you see unfamiliar words on the boxes, do not be surprised.
The new name was given to 3 older models from the latest Kaby Lake line, all others did not receive it. Thus, the top segment rises above all other models of this and previous generations. Will the division continue along the lines of the Xeon? There is no official information about this yet.
The line of current Intel Pentium G processors is shown under the cut.
| Kernels | Cash | Frequency | GPU | TDP | |
|---|---|---|---|---|---|
| Gold G4620 | 2/4 | 3 Mb | 3.7 | i630 | 51W |
| Gold G4600 | 3. 6 GHz |
i630 | 51W | ||
| Gold G4560 | 3.5 GHz | i610 | 54 W | ||
| G4600T | 3.0 GHz | i630 | 35 W | ||
| G4560T | 2.9 GHz | i610 | 35 W | ||
| G4520 | 2/2 | 3.6 GHz | i530 | 51W | |
| G4500 | 3.5 GHz | i530 | 51W | ||
| G4400 | 3.3 GHz | i510 | 54 W | ||
| G4500T | 3.0 GHz | i530 | 35 W | ||
| G4400T | 2.9 GHz | i510 | 35 W |
HD Graphics 610: 12 EU at 900 — 1100 MHz
HD Graphics 630: 24 EU at 1000 — 1150 MHz
HD Graphics 510: 12 EU at 950 MHz
HD Graphics 530: 24 EU at a frequency of 1150 MHz
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- Intel Pentium Gold
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Comments 21New processor — Pentium rival | Computerworld Russia
Recently it became known about the creation of the first representative of a new family of microcircuits, which, when working in typical commercial applications, are not inferior in performance to the Pentium processor from Intel.
After many months of deliberation and delay, Cyrix Corp.Recently it became known that the creation of the first representative of a new family of microcircuits, which, when working in typical commercial applications, is not inferior in performance to the Pentium processor from Intel.
After many months of deliberation and delay, Cyrix Corp. has finally lifted the veil of secrecy over a chip widely touted as the next generation multi-threaded processor. Now it is officially known as the 6×86 processor. The company is going to start mass deliveries of the processor at the beginning of the second quarter of next year.
From a customer’s point of view, the introduction of the new 100MHz 6×86 series processor is unlikely to change anything in the near future, as processor and computer prices are unlikely to change dramatically. And yet, by the end of the second quarter of next year, we can expect the appearance of relatively cheap computers that are not inferior in speed to models based on the Pentium chip, and in some cases comparable to machines based on the Pentium Pro processor.
Companies such as AST Research and Epson are among the firms that have already focused their production on the Cyrix processor.
Initially, the creators described their 6×86 series processor as equal to the Pentium chip, but now Cyrix claims that this chip can also compete with the Pentium Pro processor.
The Pentium Pro processor is so highly optimized for 32-bit environments and applications that in some cases when running 16-bit commercial applications for DOS, Windows 3.1, and Windows 95 it turns out to be slower than the Pentium chip. Cyrix claims that in benchmark testing, its 6×86 chip was faster than the fastest 133MHz Pentium processor.
«At least formally, it looks like the Cyrix processor at the same speeds can have higher efficiency than the Intel chip. However, the success of the new chip will largely depend on how many of these processors the company is going to release, and on how how sellers will compare it to the Pentium Pro,» said Tony Massimini, an analyst at Semico Research Corp.
