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Intel is officially killing off the ‘i’ in Core i7 — as it goes Ultra

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Intel’s embarking on a massive branding simplification ahead of Meteor Lake.

By Sean Hollister, a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.

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Intel is going Ultra. It’s not wholly clear what that means.Image: Intel

The rumors were true: Intel is officially killing off the “i” in “Core i9,” “Core i7,” “Core i5,” and “Core i3” — and it won’t broadly refer to its next series of processors as “14th Gen,” either.

The chipmaker is now planning to sell three tiers of consumer chips: Intel, Intel Core, and Intel Core Ultra.

Why? Intel branding experts tell me the all-important word “Intel” was getting lost, and the radically different Meteor Lake chips coming in the second half of 2023 offered an opportunity to change things up.

“When we looked at how the tech press, how our retailers, our OEMs, our partners talk about it, it was interesting to see how we got shortchanged all the way to a letter and a number,” Christopher Hirsch, Intel’s director of product branding, tells The Verge.

The company says its research found that it was “Core,” not “i5” or “i7,” that triggered associations with Intel. “Does ‘I’ represent Apple with iPhone and iPod? Was it simply an unknown? That was one of the costs of people not knowing they’re our products,” Hirsch says.

But after dropping the “i,” you can’t shorten the name as easily. “People won’t walk around saying ‘I bought a seven.’”

Image: Intel

You’ll say Core 7, perhaps. Or Ultra 7, because the company’s also taking this opportunity to segment its flagship parts from mainstream ones, the same way a BMW M5 is different from a BMW 5 series, Intel brand strategist Tim Thraves suggests.

It’s not a perfect analogy, he admits. Ultra doesn’t necessarily stand for speed or style or luxury, at least where Intel is concerned. (For Apple, which already has two generations of Ultra processors and an Ultra watch on the market, it’s clearly about performance.)

Hirsch and Thraves can’t say too much but hint that Intel’s Ultra products will have “bigger feature sets” with “Arc-level graphics integrated into the processor that you won’t see on any products in the mainstream Core space,” AI capabilities (like AMD, Apple, and Qualcomm), and the “absolute best performance.”

Image: Intel

Where, before, the question might be “Am I an i7 guy, am I an i9 guy,” it’s now “Are you an Ultra buyer, or are you a Core buyer,” says Hirsch. “It’s only after that you’re going to go down the tiering path” of 3, 5, 7, and 9, he says — though you won’t find an Ultra 3 or a Core 9, perhaps because those would send mixed messages.

Importantly for enthusiasts like me, you’ll still be able to look up the full alphanumeric identifier of a chip and identify its capabilities and generation the same way we have for many years. “It will always be there, in the model number itself, for those who need to find it,” Hirsch promises.

Here are a few fake chip naming examples that Intel provided me, so you can see things aren’t changing all that much:

  • Intel Core Ultra 9 processor 1090H
  • Intel Core Ultra 7 processor 1070K
  • Intel Core 5 processor 1050U

If my decoder ring holds up, those fake names translate to 1) a flagship laptop processor with powerful onboard graphics, 2) a powerful desktop processor that’s unlocked for enthusiasts to overclock, and 3) a midrange low-voltage laptop chip, just as they would in previous generations. “Folks who look for HX, K… we’ll continue to go drive products for those segments,” says Thraves.

There is one possible point of confusion that occurs to me — when retailers no longer clearly distinguish between “13th Gen” and “14th Gen,” what’s to keep someone from accidentally buying last year’s Core instead of the newest one? But Intel seems to think that’s a feature rather than a bug. “Our customers, OEMs, they have to sell a lot of older products… screaming ‘13th Gen’ highlights what’s new, but it also screams what’s old. We want to make it a little bit more flexible,” says Thraves.

Still, the chip numbers should appear on store shelves if you want to look them up.

While the company’s primarily talking about Core and Core Ultra today, it already axed the Pentium and Celeron value brands last year. Lower-end processors are now just called Intel Processor, like this Intel Processor N200.

Value parts are just “Intel Processor” now.Image: Intel

I regret not asking about how the PC market has been tanking and whether that might have also had anything to do with the rebranding. I did ask whether it’s really worthwhile to throw out names like “i5” and “i7” and didn’t get a compelling answer, but Hirsch and Thraves made it clear their company believes the benefits are worth it.

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Low-Power Intel 13th Gen T Series CPUs Finally Hit Market

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(Image credit: Intel)

Intel’s new Raptor Lake T series CPUs are finally being sold online, including the i9-13900T, i7-13700T, i5-13600T, 13500T, 13400T, and i3-13100T from German retailer CaseKing. Originally these chips were supposed to launch a month ago, but that did not come to pass for unknown reasons. 

With a 35W TDP, Intel’s 13th Gen T series CPUs are the lowest power-consuming processors you can buy that use Intel’s latest Raptor Lake architecture and fit into a desktop socket.  If you are planning your own build (see how to build a PC), you probably won’t want one of these, unless you plan to put it in a small form factor chassis without a lot of (or any) active cooling. However, we often see T series chips in prebuilt mini PCs such as Lenovo’s ThinkCentre M Tiny series. 

All models from the Core i9-13900T down to the Core i3-13100T share identical cache, and core count configurations to their vanilla counterparts, but the clock speeds for both the P-Cores and E-Cores have taken a big hit due to the stricter power requirements. These won’t be among the best CPUs for gaming or productivity. 

Swipe to scroll horizontally

CPUs Core Count + L2 / L3 Cache Clock Speeds Base / Boost (P Cores) Price Converted from Euro to USD
i9-13900T 24 (8+16) + 32MB / 36MB 5.3GHz / 1.1GHz $671
i7-13700T 16 (8+8) + 24MB / 30MB 4.9GHz / 1.4GHz $469
i5-13600T 14 (6+8) + 11.5MB / 24MB 4.8GHz / 1.8GHz $308
i5-13500T 14 (6+8) + 11.5MB / 24MB 4.6GHz / 1.6GHz $283
i5-13400T 10 (6+4) + 9.5MB / 20MB 4.4GHz / 1. 3GHz $272
i3-13100T 4 (4+0) + 5MB / 12MB 4.2GHz / 2.5GHz $155

For instance, the Core i9-13900T and i7-13700T have a 300 MHz reduction in max turbo frequency compared to the i9-13900 and i7-13700, with max turbo clocks of 5.3 GHz and 4.9 GHz respectively. Base clocks take a more significant hit, being almost a full GHz lower on the 13900T and 13700T, coming in at 1.1GHz and 1.4GHz. 

In a similar vein, the base and boost clocks of the E-cores are 500 to 700 MHz lower on the same i9 and i7 compared to their vanilla counterparts. For instance, the E-Core frequencies on the i9-13900T come in at 0.8 GHz base and 3.9 GHz boost, while the i9-13900 has a base of 1.5 GHz and a boost of 4.2 GHz. The i7-13700T features a base of 1 GHz and a boost of 3.6 GHz, while the 13700 features a 1.5 GHz base and 4.1 GHz boost.

On the flip side, maximum turbo power has been reduced considerably, being less than half the power consumption of the standard parts (not to mention the K SKUs). The i9-13900T and i7-13700T come in at a max turbo power of just 106W, while the 13900 and 13700 come in at 219W.

Unfortunately, the lower clock speeds of Raptor Lake T do not necessitate a large reduction in price as one would hope. All chips hold identical pricing to their non-K brethren. According to CaseKing’s listings, the i9-13900T comes in at $671, i9-13700T at $469, i5-13600T $308, 13500T $283, 13400T $272, and i3-13100T at $155. All prices include VAT plus shipping costs and are converted from Euro to USD.

Join the experts who read Tom’s Hardware for the inside track on enthusiast PC tech news — and have for over 25 years. We’ll send breaking news and in-depth reviews of CPUs, GPUs, AI, maker hardware and more straight to your inbox.

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Aaron Klotz is a freelance writer for Tom’s Hardware US, covering news topics related to computer hardware such as CPUs, and graphics cards.

Core i7-8700T and Core i5-8500T floating TDP processors

3DNews Technologies and IT market. Overclocking news and system performance measurements… Core i7-8700T and Core i5-8500T: processor…

The most interesting in the reviews


06/03/2018 [16:49],

Ivan Grudtsyn

Intel Core processors with the suffix «T», characterized by lower frequencies and TDP, have been released for several years. Due to not the most attractive price-performance ratio, they remain the choice of a few enthusiast buyers. On the other hand, PC OEM builders are quite willing to order these chips from Intel, since more “gluttonous” CPU models are not suitable for elegant mini-PCs, all-in-ones, etc. ComputerBase’s German colleagues managed to get two Coffee Lake processors for testing at once -S with «T» suffix — Core i7-8700T and Core i5-8500T.

The test results were quite unexpected. So, as a gaming processor, the six-core Core i7-8700T, albeit not by much, still surpassed the Core i7-8700K. On the other hand, the more modest Core i5-8500T lagged behind the Core i5-8400 by almost 10%.

In the Cinebench R15 test, both models with a TDP rating of 35W lost out to the 65W and 95W Core models. The gap between Core i7-8700K and Core i7-8700T was 12.8%, and between Core i5-8400 and Core i5-8500T — 20.6%.

Tested in nine applications (including Cinebench R15), the picture turned out to be similar, although both processors managed to climb up a notch: the Core i7-8700T was ahead of the Ryzen 5 2600, and the Core i5-8500T was ahead of the Ryzen 5 2400G.

Power consumption measurements showed why the Core i7-8700T with a rather modest frequency formula of 2.4 / 4.0 GHz successfully competed in places with the flagship Core i7-8700K (3.7 / 4.7 GHz). According to ComputerBase, during stress testing with the Prime95 utility, the newcomer showed a power consumption of 112 watts, and in Cinebench R15 — 80 watts. In turn, the Core i5-8500T processor, which was registered between the Core i3-8100 and Core i5-8400 (closer to the latter), “ate” 69 W in Prime95 and 48 W in Cinebench R15.

Without Turbo Boost, the Core i7-8700T consumes 37W in Blender and 45W in Prime95

The ASUS ROG Strix B360-F Gaming motherboard used for testing allowed the Core i7-8700T and Core i5-8500T to go well beyond the power limit . Dell, HP, Lenovo, and other PC makers will have no problem preparing UEFI firmware that will limit both the power consumption and the performance of the extraordinary members of the Coffee Lake-S family. For example, according to the source, at a nominal frequency of 2.4 GHz, the Core i7-8700T processor can render a scene in Blender in 3 minutes 29s, while with the activation of Turbo Boost and a frequency of about 4 GHz — in 2 minutes 9 s.

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Laptop Lenovo ThinkPad T14 G2 T Core i7 1165G7/32Gb/SSD2Tb/Intel Iris Xe graphics/14″/IPS/UHD (3840×2160)/Windows 10/4G Professional 64/black/WiFi/BT/Cam — 1485495

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Laptop Lenovo ThinkPad T14 G2 T Core i7 1165G7/32Gb/SSD2Tb/Intel Iris Xe graphics/14″/IPS/UHD (3840×2160)/Windows 10/4G Professional 64/black/WiFi/BT/Cam

Code item: 1485495
Manufacturer: Lenovo

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Price: 173650 ₽

Last selling price. Specify the possibility of ordering and the current price in the store.


Features

family

EAN code 195713303552
Operating system
Notebook operating system Windows 10 Pro 64-bit
Shield
Screen size in inches 14″
Matrix type IPS
Permission 3840×2160
LED display backlight Yes
Configuration
ThinkPad
Processor Intel Core i7 1165G7 2. 8GHz
Processor, frequency (in turbo mode) 4.7 GHz
Number of processor cores 4-core
Graphics controller type integrated
Video card Intel Iris Xe graphics
RAM 32GB DDR4 3200MHz
Storage devices
Capacity SSD 2048 GB
Memory card support Micro SD
Built-in card reader yes
Communications
Bluetooth enabled Yes
Bluetooth version v5. 2
Wi-Fi enabled Yes
Wi-Fi standard 802.11 a/b/g/n/ac/ax
4G support Yes
Connectors
USB 3.0 ports 2
HDMI connector YES
Headphone / microphone connector YES
Multimedia
Speaker system stereo speakers
Webcam Yes
Integrated microphone YES
Housing
Color black
Keyboard backlight YES
Notebook keyboard color black
Housing dimensions 329x227x17.

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